Let Us Help You With Your Project

We’ve seen that look before. You have a pretty good idea of what you want to accomplish, but you’re not sure how to get there. Don’t worry. Using a dynamic mix of politics and communications, we will help your organization make your ideas a reality. No matter your objective, our grassroots approach will ensure success.

Though our relationship network spans a diverse, bi-partisan collection of people that includes former elected officials and professionals from a wide range of leadership roles in the public and private sectors, it’s our community roots that will take your project to the next level.

Tricia Mueller

Founder, CEO


Tricia Mueller has spent her adult life engaged in the political process.

Tricia’s experience, contacts, street savviness and instinct for anticipating a course of action have made her one of the most potent professionals in regional politics.

Tricia has served for more than 16 years as the Political Director of the Northeast Regional Council of Carpenters, a labor union representing over 40,000 union carpenters and partnering with thousands of union contractors, eventually rising to the position of National Political Director for the United Brotherhood of Carpenters and Joiners in America (UBCJA). She was the youngest person to do so and first female to achieve this distinction. Currently, she provides the UBCJA with advisement for building political capital and increasing union activism on a regional and national level.

She has provided strategic and tactical counsel to major political races including Obama for President 2008, McGreevy for Governor 2001, and Lautenberg (2002) and Menendez for U.S. Senate (2006), She also served as Coordinated Campaign Director for Governor Jon Corzine (2005) and as Senior Advisor to his re-election efforts in 2009.

The media has repeatedly identified her as one of the best-connected and powerful influencers in New Jersey politics. Ms. Mueller has been highlighted by NJ Monthly as one of the 101 Most Influential People in New Jersey and as one of the Top 40 under 40 in South Jersey Magazine.  She has been listed in the top of Politicker NJ’s Power List every year since 2013. She has also been highlighted many times as statewide labor leader.

Tricia has been a strong advocate for women’s issues and has been the recipient of numerous awards for her work on behalf of women from groups such as Emerge and the NJ Women’s Political Caucus.

In 2016, Tricia was appointed to the National Board of Directors for the New Leader’s Council, a 501-(c)(3) that works to recruit, train and promote future progressive political entrepreneurs. In 2017, Tricia was named Secretary-Treasurer of the influential General Majority PAC.

Of all her successes, however, Tricia counts becoming a mom to her daughter Zoe Luna the greatest and most fulfilling.

Tricia earned her Bachelor of Arts degree in English Literature from The College of New Jersey. Tricia is also a graduate of Augsburg College’s Women and Development Latin American Perspectives Program located in Cuernavaca, Mexico; she holds a certificate in Union Organizing from the AFL-CIO Organizing Institute and has completed courses towards her Masters in Government Administration from Rutgers University located in New Jersey.

Michelle McCormick

Founder, CFO


Michelle McCormick is a founding partner of Groundwork Strategies, a woman-owned political and communications firm that has a razor-focus on meeting the goals of its clients.

Michelle has been engaged in communications and organizational management for almost two decades.

She has spent nearly a decade conducting research and communications for the Northeast Regional Council of Carpenters and its 40,000-plus members and directly assisted the United Brotherhood of Carpenters and Joiners’ Eastern District’s Vice-President.

Her duties comprised a broad and varied skill set as both a communications and organizational expert including developing and implementing a five-region communications plan, drafting organizational goals, event planning, assisting with political campaigns, creating a research department and taking a lead role in introducing and developing the most recent communication technologies and platforms.

In any project, one of her strongest assets is the ability to make an idea a reality by breaking things down into actionable, achievable steps. Michelle has a collaborative approach to working with clients but takes special pride in working diligently to keep goals and policies on track, while maintaining a flexible mind-set to recognize when circumstances dictate a pivot.

She approaches each project with a singular goal: delivering an organization’s message in the most effective, efficient and timely manner possible.

Before joining the Carpenters, Michelle worked for several companies as a business administrator and a project manager.

Michelle graduated from Rutgers University with a bachelor of science degree.

She lives in Haddon Heights, New Jersey, with her husband.

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