We believe in changing minds from the ground up because the real power and influencers are in our communities.

Groundwork Strategies is a women-owned public affairs and communications firm whose mission is to assist people and organizations that elevate working people.

When clients engage us for legislative initiatives, candidate races, or communications, our team operates with a high level of confidence, fueled by a passion that ensures everything gets done, from the broad-brush strokes of strategic planning to the minutiae of returning a phone call to a media contact.

We enjoy every aspect of planning and executing your project. Tell us your goals and we’ll craft a customized plan to get you there.

What We Do

– Our Services –

Public Relations

You’ve got a great idea/initiative/project, and you want the world to know it. So you shout it from the rooftops (!), but it doesn’t seem to get you very far. Well, things have changed since the golden days of rooftop shouting. Changing hearts and minds from the top down and the ground up is our specialty.

Campaign Management

You’ve got the Eye of the Tiger, and you want to win (queue Rocky Theme Song). You feel like a winner - we can see that. Your gut matters, but when we’re building your winning strategy, we make recommendations based on facts, not feelings. Using a mix of tried and true organizing methods, digital technology, and good ol’ fashioned math, we can craft a plan and run it for you to take you to where you’re going.

Communications

You have goals, and we want to help you achieve them. So take a seat, get comfortable, have some coffee and tell us about you. Not sure what you need? No problem, we can help you figure that out. Don’t like what you have? Not a problem either. We have a keen ear for understanding your wants and needs, and we’ll craft a plan that addresses them.

Event Planning

Cool events go hand in hand with public relations and campaigns. We can take care of those too.

Other Stuff

You know that moment when someone on your team says…”I think we need a bigger boat.” and you realize the thing you thought you wanted isn’t the thing you need.  We’ve been there. You can’t make progress until you have a sound foundation on which to build. We can help you identify the things that are holding you back.

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Don’t Just Take Our Word For It

Great quotes aren’t just things we use to fill up word count – they’re actually touchstones for our work.

“There is nothing wrong with loving the crap out of everything. Negative people find their walls. So never apologize for your enthusiasm. Never, never, never.”

- Ryan Adams

“Whatever your fight, don’t be ladylike.”

- Mother Jones

“The good opinion of mankind, like the lever of Archimedes, with the given fulcrum, moves the world.”

- Thomas Jefferson

“No work is insignificant. All labor that uplifts humanity has dignity and importance and should be undertaken with painstaking excellence.”

- Martin Luther King Jr.

Meet Tricia Mueller

tricia@groundworkstrategies.org

Tricia Mueller has spent her adult life engaged in the political process.

Tricia’s experience, contacts, street savviness and instinct for anticipating a course of action have made her one of the most potent professionals in regional politics.

Meet Michelle McCormick

michelle@groundworkstrategies.org

Michelle McCormick is a founding partner of Groundwork Strategies, a woman-owned political and communications firm that has a razor-focus on meeting the goals of its clients.

Michelle has been engaged in communications and organizational management for almost two decades.

Meet Us

Groundwork Strategies
30 Washington Ave., Suite B2
Haddonfield, NJ 08033

121 S. Broad Street, Suite 400
Philadelphia, PA 19107

Office Direct: 856-685-7093 | info@groundworkstrategies.org

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