Groundwork Strategies Group

Our team builds strong relationships with our clients to help them crystalize their goals. We use research and information to create winning strategies and employ a systematic, data driven approach to getting results. We apply this concept to every project, no matter how big or small.

Groundwork’s large, diversified network allows us to reach influencers, thought leaders and decision makers to solve clients’ problems and meet their objectives. Let us do the same for you.


Campaign Management + Strategy

Effective, data driven campaign management and strategy that
wins elections.


Internal and external messaging, event planning and customized training designed to meet your communications goals.

Public Relations

Personalized strategies to meet
and exceed your public
relations goals.

Some of Our Clients

From the Blog


COVID-19 Update- We're Here for Our Clients

Hello colleagues, clients and friends,  Our clients are at the center of everything we do, and at Groundwork Strategies, we want you to know that your health and safety, along with that of our team members, is paramount.  With escalating concerns about the COVID-19 pandemic, Groundwork Strategies is here to serve you and your business,...
Mission/groundwork/groundwork strategies

Certified Women’s Business Enterprise

In celebration of Women’s History Month, Groundwork Strategies is pleased to announce it has been certified as a Women’s Business Enterprise (WBE) by The State of New Jersey. This certification affirms we are a woman owned and operated business.  Tricia Mueller and Michelle McCormick founded Groundwork Strategies in 2016 with the goal of meeting the...
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Groundwork Strategies is dedicated to meeting clients’ specific needs.

Groundwork Strategies co-founder Michelle McCormick recently returned from a two-day conference focused on helping our client’s efforts to work collaboratively with their stakeholders to improve the industries they serve. Over the past year, Michelle worked with this particular client to set growth goals for their organization. A major 2020 goal was the conference itself and...