Labor Unions
The Client:
Union clients represent Groundwork Strategies’ foundational work. And we believe all of our work is imbued with the Union values of equality for workers and a better quality of life for all.
We work with a prominent Union at a variety of organizational levels, including nationally, on a wide variety of projects and initiatives including:
- Internal & External Communications
- Political Strategy
- Stakeholder Engagement
- Website Development
- Virtual Event Planning & Production
- In-Person Event Planning
Below is a small sample of work for one of our labor clients focused on an in-person event.
The Challenge: Sharing union best practices for member retention, job site safety, and Diversity Equity and Inclusion among multiple locals throughout many states.
Project Overview: Organizing and executing a successful two-day conference for the union, providing valuable programming and networking opportunities while effectively managing all aspects of the event within budget constraints.
Our Tactics: Groundwork coordinated with industry experts and union representatives to identify and secure engaging speakers who could provide valuable insights and expertise. We also curated a dynamic program agenda, incorporating a variety of methods tailored to sharing best practices in workplace safety, diversity equity and inclusion, member retention, and organizing. Groundwork designed and produced printed materials such as brochures, programs, and informational packets to enhance the attendee experience and convey key messages. We crafted a visually appealing and branded agenda that served as a guide for attendees, highlighting session details, speaker bios, and sponsor recognition. Groundwork produced on-site materials to facilitate smooth navigation and engagement throughout the conference. Groundwork assisted speakers with the creation and formatting of PowerPoint presentations, ensuring consistency and professionalism across all sessions. We coordinated the creation and procurement of event merchandise such as branded merchandise and promotional items to enhance the attendee experience and extend the conference’s reach. Groundwork staff managed all aspects of the event on-site, overseeing logistics, coordinating with vendors, and addressing any issues or concerns in real-time to ensure a successful and enjoyable experience for all attendees. After the conference, Groundwork conducted a comprehensive follow-up and debriefing session with key union staff, soliciting feedback, analyzing outcomes, and identifying areas for improvement for future events.
Results: The conference started the ongoing process of helping the client share best practices and implement proven tactics in their own organizations. By leveraging innovative approaches and meticulous planning, Groundwork Strategies orchestrated a transformative event that empowered attendees with actionable insights and valuable connections.