Michelle McCormick co-founded Groundwork Strategies in 2016 and today oversees client communications and business operations. Michelle works with clients to set organizational goals, set creative direction and design, and focuses on long-term initiatives that involve strategic communications planning and reporting. Her client work also includes creating and defining branded materials, launching and managing websites, and developing and facilitating in-person and virtual conferences and panels.

Michelle takes special pride in keeping goals, budgets, and policies on track while maintaining a flexible mindset to recognize when circumstances dictate a pivot.

Prior to co-founding Groundwork Strategies, Michelle worked for several companies as a business administrator and a project manager and led research and communications for the United Brotherhood of Carpenters at the regional council and district level.

Michelle has a Bachelor of Science degree from Rutgers University. She lives with her husband in New Jersey.